Is the Social Media Bubble About to Burst?
In this day and age we're all more connected than ever before - from emails, to phone calls, video chats, and of course social media. Fairly recently, social media has become a career option in itself - and we're not talking about handling the social media page of a business or corporation - but making money from a personal brand that's "sold" by means of social media.
In this day and age we’re all more connected than ever before – from emails, to phone calls, video chats, and of course social media. Fairly recently, social media has become a career option in itself – and we’re not talking about handling the social media page of a business or corporation – but making money from a personal brand that’s “sold” by means of social media.
Given the ever changing nature of social media, the digital world and all things Internet, we have to ask if this is a bubble that’s surely about to burst?
Is the Social Media Career Bubble About to Burst?
In a time where careers that aren’t gained through a degree, an internship and various unpaid work experiences are deemed transient and not worthwhile, it’s easy to see how the majority of people believe that a career in something like social media is surely not going to last – and perhapsd they have a point.
This sort of career relies on the ability to sell things to people, and thus the ability to make money relies inherently on the appeal of the “influencer” and their appeal to the masses, which directly ties in with their popularity.
Of course, as much as this is in issue for the individual, it’s become an industry in itself, not unlike the celebrity endorsements and sponsorships that we’ve been seeing for years. Although these were incredibly popular at first, it wasn’t long before people began to see through these endorsements and were, for the most part, unwilling to buy a product simply based on a celebrity saying they liked it. It isn’t difficult to see the social media influencer endorsement heading the same way in a few years time.
In a nutshell, and in its simplest form, the answer to this is that social media as a career will last as long as the appeal of the influencer does. The influence of these people is generally based on a select few qualities – some permanent, some definitely more temporary.
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