Best Social Media Platform for Business
If you’re in business but not in social media, then you are leaving millions of dollars of potential business on the table! Customers nowadays are spending most of their free time in social media. Because of this, it is now easier and even more affordable to target customers through social media platforms. That’s the reason why many businesses are flocking to social media to promote their products and services to their users.
If you’re in business but not in social media, then you are leaving millions of dollars of potential business on the table! Customers nowadays are spending most of their free time in social media. Because of this, it is now easier and even more affordable to target customers through social media platforms. That’s the reason why many businesses are flocking to social media to promote their products and services to their users. Let’s revisit some of them…
Facebook has more than 1.59 billion users, making it the biggest social media platform. It can provide businesses with the largest medium to reach their targeted customers all around the globe. Businesses use Facebook Ads and then pushes the users to an opt-in page where they can get the name and email of the users.
In Twitter, you can deliver value to millions of users especially with posts that go viral. The more people share your posts and “retweet” your content, the more followers you will attain. Hashtags in your posts can make a big difference. You should use relevant hashtags according to the trending posts. You can also retweet popular people that have many followers to increase the chance that her/his followers will follow you back. Simple, yet efficient.
If you want to connect with a business professional, you should maximize this social media platform. LinkedIn prioritizes relationship building more than any other. You can establish a group on LinkedIn where you can invite business professionals that can join you in your target market. You can easily target the business professionals you want to deal with by their industry or job title. The best part is, most decision-makers use this platform. So you’re in good company.
Business professionals often use Instagram to share photos of events and tradeshows to grow their brand. Those who attended the shows are encouraged to share their photos on the event with the official hashtag of the event. Some use raffle promo strategies so that many will share their photos with the online community. Being visually appealing, this platform can promote your message, products, and services quite powerfully!
YouTube
This is the second largest search engine that is also owned by Google. Even when you search in Google, YouTube videos are more likely to appear in search results than other websites. The accessibility and the wide user base of YouTube allow businesses to showcase their video commercials of their new product or services in front of users.
These social media platforms rule for a reason. They are the new platforms for promoting businesses among many other things. With its power, flexibility, capability, and affordability, almost anyone can easily reach his or her target customers through social media. So, if your business or brand isn’t maximizing these yet, chances are, you’re losing a lot of money to your competitors who are!
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